GEAR
Apparel System & Limited Edition ArtifactsApparel and physical objects created for NVIDIA events and the internal employee gear store. This work spans limited-edition pieces, seasonal knits, and labels that set a higher standard for how the brand shows up in physical form.
Role
Creative direction, design (select pieces).Led creative direction across multiple apparel initiatives, balancing speed with judgment and brand consistency.
Designed select t-shirt graphics hands-on, including a small number that used AI-assisted exploration, while keeping the overall focus on wearability, production realities, and quality.
Defined a universal apparel label to bring cohesion across future pieces in the employee gear store, and directed seasonal and limited edition items — including a holiday sweater — with attention to fit, fabric weight, and finishes. Early production tradeoffs informed clearer standards moving forward.
Internal gear that employees genuinely wanted to wear, with clearer expectations established for quality, consistency, and brand expression across future apparel.
I’m a Creative Director specializing in brand experiences and storytelling systems for technical products. I build strategic frameworks that scale across physical and digital touchpoints—bringing complex ideas to life through clear narrative, premium craft, and cross-functional collaboration.
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