Myra Yepez

Transition during GTC (San Jose).


GTC KEYNOTE NARRATIVES

Robotics, Auto & Simulation Technologies
Overview

Visual direction for keynote chapters focused on industrial AI, robotics, and simulation across multiple GTCs.

Role

Creative direction, storytelling, slide and transition design.


A Disney and Google partnership announcement.

Approach

Collaborated closely with product leadership, designers, and the keynote team to shape how fast-evolving technologies were presented on stage. 

Depicting the platform (models, software, hardware) that powers various robotics companies.


Supported the narrative while maintaining technology accuracy and consistency with the broader keynote language. Used motion selectively where it clarified ideas or marked key moments.

Illustrating the computing loop necessary for robotics (Train → Simulate → Deploy). Illustrator: Sydney Ito.



GM partner announcement. Illustrator: Stephen Mendoza.

Outcome

Cohesive keynote storytelling delivered at scale, often under tight timelines and last-minute changes, with work presented live to a global audience.

Slide build depicting how AI factories transform prompts and inputs into various manifestations of intelligence: agentic AI, physical AI simulations, and robotic actions.

Depiction a huamoid model.  Gr00t transforms computer vision + prompts to physical, real-world actions.






I’m a Creative Director specializing in brand experiences and storytelling systems for technical products. I build strategic frameworks that scale across physical and digital touchpoints—bringing complex ideas to life through clear narrative, premium craft, and cross-functional collaboration.

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Myra Yepez