TJ: KNITTED COLLECTIBLE
Limited Edition SweaterA custom-knit sweater created for GTC as a playful but premium collectible.
Role
Creative direction, design, overseeing production.Inspired by the Ralph Lauren teddy bear sweaters.
Developed a concept from an internal idea inspired by Ralph Lauren’s teddy bear sweaters, using AI for early exploration and then moving into deep craft refinement. Studied knit gauge, proportions, fit, and artwork translation to avoid a novelty or bootleg feel, refining the design through multiple iterations to ensure it felt intentional and distinctly NVIDIA.
A loved piece that elevated expectations for both internal and GTC gear.
I’m a Creative Director specializing in brand experiences and storytelling systems for technical products. I build strategic frameworks that scale across physical and digital touchpoints—bringing complex ideas to life through clear narrative, premium craft, and cross-functional collaboration.
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