Detail of the 100% cotton knitted sweater.


TJ: KNITTED COLLECTIBLE

Limited Edition Sweater

Overview

A custom-knit sweater created for GTC as a playful but premium collectible.

Role

Creative direction, design, overseeing production.

Inspired by the Ralph Lauren teddy bear sweaters.

Approach

Developed a concept from an internal idea inspired by Ralph Lauren’s teddy bear sweaters, using AI for early exploration and then moving into deep craft refinement. Studied knit gauge, proportions, fit, and artwork translation to avoid a novelty or bootleg feel, refining the design through multiple iterations to ensure it felt intentional and distinctly NVIDIA.

Artwork designed specifically for how it would translate into knit in real life.


Putting my Pantone cotton swatches to work.


Studying knit gauge.


Outcome

A loved piece that elevated expectations for both internal and GTC gear.

Thoughtful details like placing a ‘TJ’ (Toy Jensen) where the ‘RL’ normally sits.


Overall, probably my favorite project of all time. 





I’m a Creative Director specializing in brand experiences and storytelling systems for technical products. I build strategic frameworks that scale across physical and digital touchpoints—bringing complex ideas to life through clear narrative, premium craft, and cross-functional collaboration.

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Myra Yepez