SIGGRAPH: ILLUMINATING THE FUTURE OF GRAPHICS
Event Campaign SystemA campaign system for NVIDIA’s SIGGRAPH presence, created to better reflect its role in advancing graphics research.
Role
Creative direction, visual system design, hands-on execution.Moved away from generic corporate branding and defined a research-forward visual language grounded in the work itself. Designed a flexible system that could scale across web, print, banners, email, and physical environments. Led hands-on design and QA to ensure consistency across a wide range of research areas.
e
A cohesive, credible campaign that elevated NVIDIA’s SIGGRAPH presence and established a new internal standard for event branding.
I’m a Creative Director specializing in brand experiences and storytelling systems for technical products. I build strategic frameworks that scale across physical and digital touchpoints—bringing complex ideas to life through clear narrative, premium craft, and cross-functional collaboration.
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