Myra Yepez

A play on the Utah teapot — a highly recognized object within the computer graphics community.


SIGGRAPH: PIONEERING GRAPHICS FOR THE AI GENERATION

Event Campaign System
Overview

An evolved SIGGRAPH campaign system responding to the growing influence of AI in graphics research.

Role

Creative direction, system refinement, narrative development.

Campaign included a multi-phased event landing page. 


The landing page evolved as we released event details, including a set date and time for a keynote address.


Approach
Refined the existing visual language to better support AI-era narratives while increasing consistency and cohesion across touchpoints. Introduced clear narrative moments tied to keynote timing and theme, including a memorable play on date and time to anchor attention.

Session template in action. 


Outcome
A more focused, confident system that reinforced NVIDIA’s leadership in AI-driven graphics and influenced future flagship events.

As the event got closer, we convinced marketing to release a second marketing kit that but the event date and time front and center. 





I’m a Creative Director specializing in brand experiences and storytelling systems for technical products. I build strategic frameworks that scale across physical and digital touchpoints—bringing complex ideas to life through clear narrative, premium craft, and cross-functional collaboration.

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Myra Yepez